What is Apple personalized ads for iOS 15?

For iOS 15 users, Apple has begun prompting for their consent to enable Personalized Ads for their Apple ID, which allows Apple to use your App Store purchase history and several other demographics, to inform what advertising is displayed in the News and Stocks apps, as well as for targeting App Store Search Ads.

Will Apple expand its ad business to more iPhone apps?

Apple may expand its advertising to more of its first-party apps on the iPhone in an effort to boost revenue, according to Bloomberg. The company generates about $4 billion in annual revenue from its ad business but wants to grow the segment into the “double digits,” according to the report.

Where can I find personalised recommendations on iOS 15?

In addition to the user consent dialog, which appears when opening the App Store on iOS 15, Apple has also added informational links about ‘Personalized Recommendations’ in the App Store page of the Settings app.